Accommodation Singapore introduces
Norwegian Cruise Line® (NCL), a pioneer in global cruise travel, has introduced two-time Emmy® Award-winning actor Eric Stonestreet as its new brand ambassador and the face of its latest advertising campaign, Experience More.
The campaign showcases Stonestreet aboard one of NCL’s renowned vessels, immersing himself in unforgettable experiences. Through engaging 30- and 15-second ads, the campaign highlights NCL’s newly unveiled Experience More brand positioning, designed to appeal to first-time cruisers and loyal travelers alike. From unwinding in the luxurious Thermal Suite at Mandara Spa to racing on the only go-kart tracks at sea, Stonestreet explores NCL’s world-class offerings while also visiting iconic destinations in the Caribbean and Europe. His natural charisma and relatable personality align perfectly with NCL’s commitment to creating lasting memories for its guests.
Eric Stonestreet is best known for his role as Cameron Tucker on the hit TV series Modern Family, a performance that earned him two Primetime Emmy Awards for Outstanding Supporting Actor in a Comedy Series. Beyond television, he has starred in popular films such as The Secret Life of Pets and Identity Thief and has hosted the reality competition show Domino Masters. Currently, he stars in season two of Disney+’s The Santa Clauses, one of the platform’s most-streamed original series.
As part of his role, Stonestreet, who previously served as the godfather of NCL’s Norwegian Aqua, will appear in advertisements and promotional content across social media, digital platforms, television, and other mediums in the U.S. and Canada. These materials spotlight the unparalleled value guests can enjoy aboard an NCL cruise, underscoring the brand’s versatility and commitment to providing exceptional experiences.
The Experience More campaign was brought to life by NCL’s in-house creative agency, Rebel Fish, under the direction of Emmy® Award-winning director Jason Winer of Bodega Studios Los Angeles. Winer, known for his work on Modern Family, collaborated with NCL’s media partner, Digitas, to craft this entertaining and engaging campaign.
NCL’s Experience More brand positioning, launched last fall, emphasizes the cruise line’s dedication to delivering unmatched variety and choice for travelers. To enhance this offering, NCL recently introduced the More At Sea package, featuring premium benefits such as an unlimited open bar with top-shelf beverage options, additional specialty dining credits, faster high-speed internet powered by Starlink, and $50 shore excursion credits. Travelers can also enjoy free airfare for a second guest and free cruises for third and fourth guests on select sailings, delivering even greater value and flexibility.
